Business
Top 25 Social Media Apps for Marketing (2021)
As a business owner, having lanes of communication are important. Here are the top 25 social media apps for marketing in 2021.
The criteria for this list is that you can communicate directly to your customer while also directing them to your product for purchasing. If you can create your own message, and post links, then you can maintain a relationship with your client. Being able to brand yourself on a platform is great, but to be able to capture a client, you’ll need to be able to create your own custom message on the platform in some way. These are the top 25 social media apps for marketing and communicating to your client and making a sale if they enjoy your product.
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1 Twitter
On Twitter, you can post about your product, grow your following, communicate & gather feedback from customers, and post direct links to your online store. If you, for example, have a shop on Post Affect, you'd put your link in your bio and when people click directly, they'll see your products and can pay directly on the platform without signing up for another account.
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2 Instagram
Instagram is one of the leading platforms in accessing a worldwide database of different users through advertising. Now, you can integrate your products into the store and pay Instagram a direct fee for every sale you make, plus processing fees on credit/debit cards.
Or you can still provide a link to your other store in your bio area, and there you have it!
You can make posts on your direct Instagram page to communicate to fans, community, and followers, so you can make sales on your products.
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3 Facebook
Talk about a household name. With a whopping 2.85 BILLION users, there's gotta be a good group of your local communities on Facebook now. So without question, you don't want to leave out the option of Facebook. You can communiate directly to your clients, build awareness on your product, and make your sales accordingly.
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4 Dailymotion
If you're particularly a video-based creator, Dailymotion is going to be a breeze for you. If you first thought YouTube, you're not wrong. But with the requirements of what it takes to be able to make money on your own videos and content is a hard grind and tough comittment for those who aren't into producing an entire tv programming out of their content.
Dailymotion lets you monetize immediately. If this is the break you were looking for, click here to open a new tab immediately and start your new account.
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5 TikTok
TikTok (altogether as one word) is another video-first platform. If you're in the music business, and you already have your distribution together, you'll love the benefits on finding new fans and customers on TikTok. If you're another kind of creator, you'll enjoy being able to circulate your videos and not get stuck at 27 views because of the algorithm. TikTok's algorithm works in your favor with a few key things, being music, content, thumbnails, and quality.
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6 YouTube
YouTube is still an option, and once you go into megadrive with your content, and the views start to work for themselves, you'll have an advantage of bypassing the crudenes of the initial requirements to monetize your YouTube channel.
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7 Soundcloud
SoundCloud is usually for podcasts, music, audiobook readings, interviews, and DJ mixes. If you're someone who creates in those categories, you'll want to get more inested in SoundCloud. Chances are you've heard of it, but haven't quite grasped the hype that helped platinum-selling artists find their success, but don't give up now. In 2021, be prepared for the next changes in the industry that you can take advantage of as a creative professional.
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8 LinkedIn
LinkedIn is coming for Facebook's spot, when it comes to professional connections. They're battling for top spot for Professional Brand Pages, and LinkedIn has a layer of authenticity in that subject matter that Facebook has denied, in ways that it has played with it's corporate approach while being a platform initially for college students, that then became a place for friends and family. Facebook is known for absorbing other concepts and ideas to amass it's 2.85B users, but LinkedIn's 774 million professional user database is still nothing to shake a stick at.
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9 Gmail
You might think of cold-calling every once in a while, but the truth is you probably should just be building client relationships you've already started. What better than to do so within email? In 2021 it's underrated and underutilized. Finding and communicating with people has spanned far beyond introductions, business cards, hand shakes, and emails -- BUT -- it's just means that emailing is less saturated in that regard. Make good on your connections by staying in touch. Gmail is a great app to keep for that.
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10 Post Affect
Post Affect is a platform that comes equipped with it's own blog. Users can create blog posts or e-magazine style articles to inform the public of their company and mission. Using the microblogging feature, users can manage their own blog that posts to the front page of Post Affect. After upgrading your account, you can also open a shop on the Creative Marketplace, and sell your product direct on Post Affect.
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11 Triller
Triller, like TikTok, is the US version of said app. Very much the same features, but different comunities, and different users, so you'll be able to tap into different fans. It's important to consider if you want to integrate across different apps, so you may want to create an original video that uploads directly into YouTube, TikTok, Triller, and Facebook uniquely and differently according to their requirements. This will help you avoid watermark clashing of Triller and TikTok as they both use up video real estate to advertise your username and their logo across the top and bottom of the videos.
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12 Snapchat
Snapchat is a great way to give people an inside look at your business. You never know what kind of reputation and reception you can create and it doesn't pressure you into the same committments as creating video content for Instagram, Dailymotion, or YouTube. These videos disappear in 24 hours, and you can save them to show a 1-year anniversary, or just keep them for yourself. This app is rooted in "Live" apps culture, where you livestream for your following, except that the videos aren't live. You can see how many views you've gained over your photos until they expire in 24 hours.
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13 Twitch
Twitch, like YouTube and Dailymotion are places where you can upload your video-based content. Lots of DJs and Livestreamers have made a home here as they can provide an uninterrupted stream of entertainment while monetizing. You can go live and broadcast and you can also monetize your views with advertising. Communicating through Twitch is a great way to communicate to potential fans and people who'll engage your business.
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14 Pinterest
Pinterest is a great way to build awareness, tap audiences, and grow a following directly on Pinterest and other socials. Create a post, called a "Pin", upload and tag the link to where you want the photo to go. This creates a visual for people to see and allows people to follow it to the rest of the content. This can be a product or store.
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15 Tumblr
Tumblr is a great place to build a blog because it comes with a social networking feature that allows you to follow other blogs. Creating a community following, explaining your brand, and linking them back to a sale is very visual and therefore easy to do.
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16 Newgrounds
Newgrounds is a place where people can host all of their creative content online and publish directly to their platform. It's been out for years, and has arguable started the initial internet wave of self-publishing, and user-generated content. You can post videos here, audio, and directly publish your own video games if you're a video game studio. The main take away is it's social networking which allows you to communicate through the platform.
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17 Reddit
Reddit is an online social networking community that has topics and subtopics called Reddits and subReddits. You can help find a community where your business can get feedback, criticism, potential business partners, customers, customer service, and more. Reddit is also known for radical socal movements taking root or gaining momentum from the platform, so be prepared to understand what Reddit is and what it's not. You'll want to find the best practices to take a successful approach to Reddit with your business.
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18 Wordpress
A space to blog, you can choose from paid and free (with limited features), and you can begin creating brand awareness by publishing directly to your blog. Using a blog can help you inform your fanbase or double as a website where you leave contact information and more details on your product or services.
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19 Blogger
Blogger is a great place to run a blog for your business. Very simple, it comes with it's own templates, and you can install some fancy ones yourself with the click of a button. Blogger unzips the file and installs the template. You then rearrange and program the blog to look how you want, then you can begin writing your articles. If you like the template it comes with, you can instantly publish articles on your blog. Upload content, photos, videos, and create awareness for your business, and rank high on Google so that when people search up your company, your blog will rank in the first search.
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20 Quora
Answering questions and solving problems may seem fruitless or even costly in a business approach. But what if you used your product as a way to prevent an issue for someone? Lots of people go to Quora to find solutions to their problems and are redirected to companies, products, and other solutions that they may have to pay for. Don't miss out on the customers that need you. Engage in some Q & A and help build awareness around your business.
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21 Medium
Discuss what your business is on a professional front. Use the authority that Medium demands and tap into the power of their brand to host an article about your company. Make your article or articles full of good information and content so people can become aware of your company. This is where you'll likely not want to give away too much of your sauce, because lots of academics scan through here, and you don't want someone to take off on an underutilized bright idea you may broadcast. Other than that, have a blast with professionally engaging the world through Medium, a professional place for articles, news, tech, by users online.
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22 Ello
Poised to become the new Facebook with no ads, this is a great place to keep it all about the main point. The content and the message being driven. Take a content marketing approach here where you educate your viewers and also entertain them with super cool visuals as you grow your brand. Remember not to be cookie cutter and corporate, because that's not cool. And Ello.co is very cool.
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23 Giphy
Upload, organize, name, label, hashtag your GIFs and help people find your cool, cute, funny, or entertaining excerpts of your videos. People use GIFs in various ways, although now it's being used as replies in funny ways to capture emotion without writing and explaining it out.
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24 Imgur
Post your GIFshere and join the database of online GIFs that people use to reply in comments. You can make your own page and organize and name your GIFs.
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25 Reverbnation
Reverbnation is one of the last of a dying breed. Audio-driven platform, you can communicate directly from your page to your fans, and if you're a performing act, you can post your bookings direct to the platform. Best for musicians, performing artists, bands, possibly comedians, maybe podcast hosts. Not sure for live stream gamers, but it's possible.
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smokeysmothers
October 7, 2021 at 2:41 PM
Super helpful! Thank you!
John Smiley III
November 19, 2021 at 7:57 PM
Definitely some must haves, in this era of business.