10 Ways to Market Your Company for Free

1Online Blogs & Publications

Reach out to internet bloggers who write articles, columns, or own their own blog altogether. It can be a lifestyle blog, popular music blog, etc. You just have to make sure that your product somewhere already makes sense for them, otherwise it'll be an ad you have to pay for. You'll be able to make it easy for a blogger to create new original content by bringing to them what you feel is important for different communities. 

A blogger may decide that they feel your company deserves special attention. Blogs are built in an opinion space, and blog writers were the internet's very first Social Media Influencers. So there is a lot to gain from a well-performing blog to post about your company. 

Try building a list of potential blog writers and crafting a very easy and simple suggestion or even a question about if they're even accepting concepts for new material. Reaching out sincerely, you'll find luck with blogs that will actually benefit your company's reputation and credibility which is definitely amazing in the "marketing" department.

2Craigslist

Craigslist is a free, local classified listings website that can double as a social network, is all about being visible to a community. You could be throwing a grand opening event for your business. If you're starting small, this could be a great way to get known fast in local communities.

Tap into your local town and start there. You can create a post within the more social-network driven approach to Craigslist where you meet with local business owners and specifcally state your unique skillset for a B2B collaboration, maybe with a local manufacturer or agency. Or you can go straight to sales and offer up something for sale to potential consumers and buyers.

As with any platform, you'll need to follow the clues on what is and is not allowed on the site and what could be taboo and deter it's users away from your ad or post altogether. Plus take into account the people using it are locals in your neighborhood! 

If you have access to travel outside your state, don't be afraid to offer your services on Craigslist in a nearby town across state borders. New England consists of 6 states and many times offers in New York will appear in Connecticut and Massachusetts, Rhode Island, and then some. A drive across may only take 3 hours, and for a rare or exclusive service, it may be worth the trip. Expanding your business will take as much effort as you're wiling to put in.

3Email / Newsletter

Put together a (pre-consented to) professional email list from those who are interested in your product or company. Email them weekly, bi-weekly, monthly, quarterly, bi-annually, or annually to build brand and product awareness. 

However you feel you need to inform your potential customer, make sure you give a mix of what they need and what they want, and not more or less. 

You can eventually use this direct line of marketing to your customers and potential customers for a very long time, so the goal is to make sure they want to stay in touch with your business newsletter, and don't request to be unsubscribed. This is one of the best ways for businesses to market their company.

4Flyers

Post a flyer in a flyer-appropriate area. Usually this won't cost you outside of the resources to print this, especially if you gain permission or do so in an arts/entertainment district. 

Some venues allow you to leave a stack of flyers for free for those interested in taking it home. Put in some artistic effort and be sure to inform your readers. and your flyer will make it home to someone's refridgerator or living room table. That'll get seen by the household and friends who visit which is a great intro to word-of-mouth marketing.

You can print these off at home if you already have the resources to do so. And for that option, it's recommended to attempt a black and white approach if it doesn't jeopardize your creative process. The upside is that whether you have the equipment or you want to spend $1-3 on a small stack of B/W prints at the library, where you post them will make the difference in your ad budget and keep it very low and 100% affordable (granted that all things provided are accessible).

5Medium

Medium is one of the leaders in capturng professional business awareness in the modern social media era, so it definitely made it to the list. 

Create your own profile and upload the necessary decorations like your profile picture (which you could opt for your logo instead of your face), small bio, business name, and social links. Then look to publish an article in the form of a whitepaper or introduction to your company and it's business interests. Here, you can detail the business's missions, products, services, and brand. 

Medium will help you rank very high on Google so that when someone performs a Google search on anything relative to the company or the repreentative who created the Medium article, it will appear on the first page of Google. This is crucial because lots of poeple don't continue their search to the second page.

The power behind the Medium brand helps you leverage their authority for your own brand's reputation which is great in terms of aquiring new clients, customers, or sales.

6Business Cards

Handing of a business card is sometimes one of the best ways to start up a professional relationship. With regards to the sensitivity of when you introduce yourself and the business card, it's really one of the easier ways to establish your professionalism and interest in problem solving. If you think you're handing off your cad to a potential customer, it's even more exciting, but there is always the reward of brand recognition in the way you use your business card.

7LinkedIn

LinkedIn is a great place to help gain professional traction within the digital spaces people find reliable information from. Most times, it's a platform where the content is made up of self-entered information by different professionals, where if it's not professionals, it would otherwise be made up of companies who can have a directly employed represenative create a company profile.

Putting together a small bit of into on the CEOs or Founders (or not), then highlighting on the strengths of this business will put you in a powerful and magical place where someone can see past the bias and use the LinkedIn platform to engage professionally with one another.

Your company info being accessible from LinkedIn also helps with SEO and Google ranking, so using this combined with the other recommended ways to market your company, should contribute to why all relevant photos, links, and content link directly to you from the first page on Google.

This is excellent for visibility for your product, services, and your company's reputation.

8Facebook

Facebook is a great place to pomote your business to the world.

It's not a place you want to neglect but the reason it it's listed as number 1 on the list was so that you could prepare for unlearning some myths about Facebook's business platform, and relearning powerful Facebook Developer-level knowledge.

Having a personal account on Facebook is very much key to using Facebook for your Business for free. It's not paid, and it won't ever cost to sign up for Facebook, however if you have no authentic connections and real people to engage directly to the Facebook page, you'll be at a very expensive disadvantage. Facebook ads will definitely take you from 0-60 in 3.5, but you have to be able to carve out a special and dedicated community to your incoming audience, so your content space may be reserved for you to properly introduce your product and services.

9Twitter

Twitter is connected and popular in nearly every country in the world. It's on all the continents, and it's all the rage for different size news and all kinds of different social stuff. The technology behind Twitter is rarely talked about, but it's often relied on. Even people who don't use Twitter will rely on Twitter's power to create a power move in the PR world of things. 

So with that said, creating a conversation around your products, industry, and raising awareness is probably done best with Twitter. Getting involved and adding to the online community in your industry will help build conversation around your products. It's very easy to sign up and make connections and leads, and the hashtag system popularized by Twitter has become one of the most powerful marketing integrations in mainstream Social Media.

Other social networks have adopted and use the hashtag system to widen and globalize their platform. Twitter being the first is reasons why Tweets with key words can and will rank on a Google search. Building traffic through different ways will create an interest and bring people back to your product. Since being integrated with the internet helps make your business 24/7, this will ultimately be working for you in your sleep because it's digital, like some of the other options. Having a digital aspect to your marketing / sales allows your company to maximize on it's leads and potential sales.

10(Wear It On A) T Shirt

Take your time with this. Decide exactly what you want the shirt to advertise. While it can double as your work shirt or professional gear, it will most certainly be one of your most advantageous and visible display to advertise your company. This is one of the most effective strategies if you find yourself in public a lot. 

This will come in handy on days where you may overhear someone in need of your service; the introduction would be so much easier for you! 

The advertising overhead of this shirt is $0, becuase you can wear it over and over again. The main deal is that it'll likely cost you a one-time fee of upwards to $12-20. And should the t shirt be printed in a low quality, that shirt may fade so you'll be X amout of wears out of it before you need to spend anothr $20 or more if you decide to go for a higher quality. And if you're willing to take the risk, you can get with a startup sublimation company that may offer you a discounted shirt of around $9-12 including the print. With so much money saved, this wouldn't be but a mere cost that would garner well deserved publicity for your company or organization.

Take the t shirt concept with a grain of salt. You can also put your business on a hat (less visibility, no room for a phone number, just a logo), you can put it on a small batch of stickers for guerilla ads, you can print it on a banner for when you're operating at a trade show or fair, and you can put it on a giant car magnet. Depending on your area, you can sometimes find a secret business that specializes in prints, tucked away around the industrial parts of your town. But either way, good business is out there, so don't be discouraged from this one. It's arguably one of the more valuable options!

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