10 Ways to Market Your Company for Free

Reach out to internet bloggers who write articles, columns, or own their own blog altogether. It can be a lifestyle blog, popular music blog, etc. You just have to make sure that your product somewhere already makes sense for them, otherwise it'll be an ad you have to pay for. You'll be able to make it easy for a blogger to create new original content by bringing to them what you feel is important for different communities. 

A blogger may decide that they feel your company deserves special attention. Blogs are built in an opinion space, and blog writers were the internet's very first Social Media Influencers. So there is a lot to gain from a well-performing blog to post about your company. 

Try building a list of potential blog writers and crafting a very easy and simple suggestion or even a question about if they're even accepting concepts for new material. Reaching out sincerely, you'll find luck with blogs that will actually benefit your company's reputation and credibility which is definitely amazing in the "marketing" department.

Craigslist is a free, local classified listings website that can double as a social network, is all about being visible to a community. You could be throwing a grand opening event for your business. If you're starting small, this could be a great way to get known fast in local communities.

Tap into your local town and start there. You can create a post within the more social-network driven approach to Craigslist where you meet with local business owners and specifcally state your unique skillset for a B2B collaboration, maybe with a local manufacturer or agency. Or you can go straight to sales and offer up something for sale to potential consumers and buyers.

As with any platform, you'll need to follow the clues on what is and is not allowed on the site and what could be taboo and deter it's users away from your ad or post altogether. Plus take into account the people using it are locals in your neighborhood! 

If you have access to travel outside your state, don't be afraid to offer your services on Craigslist in a nearby town across state borders. New England consists of 6 states and many times offers in New York will appear in Connecticut and Massachusetts, Rhode Island, and then some. A drive across may only take 3 hours, and for a rare or exclusive service, it may be worth the trip. Expanding your business will take as much effort as you're wiling to put in.

Put together a (pre-consented to) professional email list from those who are interested in your product or company. Email them weekly, bi-weekly, monthly, quarterly, bi-annually, or annually to build brand and product awareness. 

However you feel you need to inform your potential customer, make sure you give a mix of what they need and what they want, and not more or less. 

You can eventually use this direct line of marketing to your customers and potential customers for a very long time, so the goal is to make sure they want to stay in touch with your business newsletter, and don't request to be unsubscribed. This is one of the best ways for businesses to market their company.

Post a flyer in a flyer-appropriate area. Usually this won't cost you outside of the resources to print this, especially if you gain permission or do so in an arts/entertainment district. 

Some venues allow you to leave a stack of flyers for free for those interested in taking it home. Put in some artistic effort and be sure to inform your readers. and your flyer will make it home to someone's refridgerator or living room table. That'll get seen by the household and friends who visit which is a great intro to word-of-mouth marketing.

You can print these off at home if you already have the resources to do so. And for that option, it's recommended to attempt a black and white approach if it doesn't jeopardize your creative process. The upside is that whether you have the equipment or you want to spend $1-3 on a small stack of B/W prints at the library, where you post them will make the difference in your ad budget and keep it very low and 100% affordable (granted that all things provided are accessible).

Medium is one of the leaders in capturng professional business awareness in the modern social media era, so it definitely made it to the list. 

Create your own profile and upload the necessary decorations like your profile picture (which you could opt for your logo instead of your face), small bio, business name, and social links. Then look to publish an article in the form of a whitepaper or introduction to your company and it's business interests. Here, you can detail the business's missions, products, services, and brand. 

Medium will help you rank very high on Google so that when someone performs a Google search on anything relative to the company or the repreentative who created the Medium article, it will appear on the first page of Google. This is crucial because lots of poeple don't continue their search to the second page.

The power behind the Medium brand helps you leverage their authority for your own brand's reputation which is great in terms of aquiring new clients, customers, or sales.