So you’ve heard about the Post Affect platform and you’re ready to get passed the hype and take it to the next level. We couldn’t be any more excited to get you started, so we’ve created a relevant table of terms that connects you to more refined details and information on what you should know. Your questions may be small and simple or super-conscious & far out; but as you expand as a digital entrepreneur or social media network curator, we’ll always have your back.

This is where you can link back to in order to understand the tools provided to you by the Post Affect Platform. We will continuously keep this page updated. Any major updates to the Platform will be added to this list.

eCommerce Software

As a Platform, we provide our services through technology and web hosting through “the cloud”. We generally see ourselves, Post Affect, as a Software as a Service (SaaS), or just Software. Through our technology and services, you can create your own virtual business or online app and start selling instantly. When you actualize your services through our platform, you are now deploying your own SaaS through your connection to our SaaS allowing you to operate over super fast, internet-speed connection and communication to your audience and customer base. If you already know the world of eCommerce, skip past this section and go to the next section. Always refer here for eCommerce business models and setups.

D-2-C | Direct to Consumer

With Post Affect, you can create your own store and sell directly to your customers. This business model is generally referred to as D2C, DTC, or Direct-To-Consumer. The number one way to supply your audience, fans, and community, is to provide a direct channel of communication and supply and maintain your relationship with your audience, fans, and community. Businesses that offer this model provide a finished product or published piece of work at its final stage, sold directly to the buyer.

B-2-C | Business to Consumer

As mentioned in D-2-C, this business model is a direct source to your customer. There aren’t many differences, except for the explicit concept that there is no extra party involved in D-2-C, where as within the B-2-C business model, there may be an extra team involved in preparing the product for the customer. Outside of the preparation of the product, the customer shopping via B-2-C will have the same confidence in shopping with a D-2-C. B-2-C stands for Business to Consumer. Lots of businesses put many different efforts into producing for their clients, so it ultimately depends on the business owner or leadership to define whether they fall into D-2-C or B-2-C business model categories.

B-2-B | Business to Business

The very prestigious “Business-to-Business” (B-2-B) business model.  Businesses that provide services or products to other businesses. We mentioned in B-2-C that there may be multiple stops that take place before the product reaches the client or customer. For these particular purposes, we will refer to companies who make extra collaborative efforts to create their product, as Business-to-Business-to-Consumer B-2-B-2-C, and we will keep this category, B-2-B, exclusive to businesses that collaborate with other businesses on a professional front. To clarify, imagine you need a business license for your industry to prove you’re legally incorporated, that way when you buy your wholesale products you can prove you are legitimate. So this makes your business’s wholesale supplier is also a legal business, in turn making the relationship between you and your wholesale supplier a B-2-B model.

B-2-B-2-C | Business to Business to Consumer

Is it hot in here, or is just these options? The first 3 have long illustrated the possibilities of business but they aren’t the only models out there to structure your operation on. Business-to-Business-to-Consumer can easily sum up a lot of today’s business. Without naming names, if you were to look into brick and mortar marketplaces in your neighborhood, you can see what defines agency between the customer and the supplier. By these simple details, if you help your client grow it’s customer base, you could consider yourself a B-2-B-2-C business model. More specifically you would have to be engaging the would-be customers for your client to make this the perfect B-2-B-2-C model, otherwise you would be a B-2-B. This model, the B-2-B-2-C model, provides service that extends two parties that are looking for each other. B-2-B-2-C models are as lucrative as B-2-B but generally can offer more of a concerted effort toward your sales, while B-2-B is usually a wholesale supply experience.

B-2-C-2-B | Business to Consumer to Business

Yeah, we took it there. Business-to-Consumer-to-Business. Examples include your favorite retail manufacturers that create affordable consumer products as well as expensive professional business equipment. Basically they take up a good portion of the market because whether you’re a hobbyist or a professional, they’ve got you covered. But that doesn’t make a business B-2-C-2-B because it leaves the consumer out of the profit equation as a producer within the relationship. So what if that company paid you? Or what exactly is an example of B-2-C-2-B? It is a growing business model and becoming more of a paved lane everyday. It’s pretty new considering the digital age of business. Business-to-Consumer-to-Business can look like affiliate marketing, where a consumer can get paid for sharing their customized link to another buyer, which in this case the buyer is another business. Lots of B-2-B companies resort to incentivizing their customers with a their own customized referral link that rewards an already paying customer with redeemable discounts or even specified freebies. A B-2-B company can provide other methods of services through intricate business models, opening up more opportunities for revenue. However you create said opportunity, all Business-to-Consumer-to-Business models reward their customer with value when they connect to another paying business as a client.

C-2-B-2-C | Consumer to Business to Consumer

Consumer-to-Business-to-Consumer gives a lot of thanks and recognition to the consumer as an integral part of the success of the company. It’s risky, but most entrepreneurship fairly is. C-2-B-2-C borrows the simplicity of B-2-C but invites the Consumer to take initiative, with a fairly bigger payout than that of B-2-C-2-B, relatively speaking. With the consumer placed in the middle of the relationship in that business model, this consumer-first style of business instead creates an important trusting relationship relying on the brand awareness that the consumer is responsible for relaying accurately, while also connecting them to that source for the costumer to then take action (spend money). The second consumer party is now satisfied by the product created from the business in between the two consumer parties. The second consumer party will generally be interested in the business party for different reasons than the first party consumer. The first party consumer is aware of the needs of the business, and is generally only involved in supplying the solution. That solution thus creates opportunity for the business to find and create it’s own customer base, which consumer party one is ideally aware of, while consumer party two generally doesn’t have any concern for consumer party one if they aren’t legally involved or considered direct collaborators. It is still of their discernment to be involved, or not, within this B-2-C-2-B business model/relationship.

B-2-C-2-C | Business to Consumer to Consumer

This business model is similar to B-2-C-2-B, except this model can be considered much easier than B-2-C-2-B from the consumer’s standpoint. Ideally, the first consumer is sharing the product with the second consumer and gets rewarded for that. This is usually easy if the product is already something highly sought after. It’s also a great technique for breaking new products in the market, because, say the product does a great job but doesn’t have a reputation due to being new — a trusted friend sharing the product within their friend group or community can help change the public perception of your product. This could grow into more opportunity for consumers that like to take initiative because the B-2-C-2-C-2-C– can go on to many many C’s (customers), making this a great option for social media influencers and social media marketing gurus. Business-to-Consumer-to-Consumer is a creative option for rewarding your customers for helping you connect your community with more supportive customers.

P-2-P | Peer to Peer

Peer-to-Peer is when a user on Post Affect shares information directly to another user without intention of selling or creating a full store or agency that services the public. Users can share information, data, and files between each other on Post Affect in creative clubs, private messages, and in PostXchange forums.

C-2-C | Consumer to Consumer

Consumer-to-Consumer is referred to when users share referral codes and earn from an agency or company that incentivizes or monetizes the efforts created by the Consumer.

Selling Tickets Online

Sell tickets to your shows, whether virtual/online, or in-person and covid-safe! You can sell directly to your customers with a link to your events page directly on Post Affect’s events platform. You can provide a link to your virtual events from another site or service, and you can embed your virtual event within Post Affect’s Platform. Integrating your audiences within Post Affect allows you to directly monetize your sales and your fans can connect directly to your or your agency/management on Post Affect.

Publish Original Articles

Publish your own original writing and content directly to the front page of Post Affect. When your article makes traction, it’ll stay up on the main slider for maintaining popularity for the week! Detail the offerings of your business in a professional Press Release write up, monetize your blogging about your favorite local restaurants and develop a relationship between businesses and your online blog personality. Push your own brand or help other creative entrepreneurs or businesses gain recognition. Create and maintain your own sponsorships and build revenue from your writing talent. Create hype around your store, creative club, or your community on Post Affect. Create leads for your products by developing brand awareness using the Post Affect platform.

Stream and Sell Your Original Music

Stream your original music directly through the Post Affect music platform (integrated within the Post Affect Platform) and sell your music. Protect your album and stream demos of your songs, while selling instant download access to the full album, EP, mixtape, or single. You can choose to create your own subscription membership for each album, or start a subscription membership that allows access to your entire discography for a monthly payment. You can allow your fans to pay months in advance, or you can give your fans the opportunity to pay month to month. You can decide how to package your music in several ways using Post Affect.

Create a Paid Subscription Membership Club

This direct-to-consumer business model creates endless opportunity between you and your community. While your community can offer different payments to support your brand development and costs, you can consistently reward your paying subscribers equally and fairly. You can create any subscription membership program, from a discount club offering members 10% off all your products, or you can offer exclusive behind the scenes movie and film production while on set. You can create endless value for your community with unique subscription memberships on Post Affect. This model supports many different industries and niches. Paid Subscription Memberships also allows freedom to the consumer to get what they need while giving them options to weigh out what they want. You, in turn, can support your customers and adapt to what they need to create a symbiotic relationship. This direct relationship with your customers allows you to quickly develop your company and help you to better understand your brand and understand your clientele or audience.

Staff Management, Team Management, & Project Management

Post Affect offers staff management and team management. On our Platform, you can create a collaborative team with assigned permissions and roles to take care of the brand. You can directly communicate with your team per each project within your project manager software provided by Post Affect. You can maintain your agency or management team within Post Affect by creating tasks and duties per department or per project. Gain access to the progress of each project and communicate with your team on what they need help on or what they’re doing well with. Delegate management to your best performing managers and extend duties to high performing staff or employees.

Job Listings and Hiring

You can list part time jobs, full time jobs, internships, and temporary jobs on Post Affect, including full description for the job role. You can accept, deny, compare, and hold onto job applications and applicant information to reach out and conduct a job interview. The hiring process within Post Affect is as simple as listing to job. Once you’ve found your ideal candidate(s), you can choose to interview through Post Affect’s integration with Zoom, or conduct your interview your preferred way, and assign them to an already-provided staff / employee account, connected to your business page within the Platform. You can communicate directly to your staff and team, assign duties via your Project Manager, and keep track with the progress of your employees through Post Affect’s analytics and your brand’s connected accounts.

Connected Accounts

When you create a brand page, creative company page, or writing publishing page, you are given the option to include connected accounts before further establishing your brand with a team. If you are a PR publishing company using Post Affect as a marketing tool, you may have a team of 3 or you may be looking to hiring a team of 3, establishing the groundwork for your brand and aesthetic beforehand. The connected accounts attached to your brand will be considered vacant and protected seats for your team to take place when you’ve created and established who will be using the accounts. Once the accounts are claimed and logged into, these accounts cannot be transferred or merged with any other accounts. If you have any trouble accessing any information or data connected to your account, please contact the admin on Post Affect.

Community Credits and Post Cash

Essentially every engagement on Post Affect is worth Community Credits on Post Affect which are redeemable for content produced by Creative Companies, Content Creators, & other Creatives on Post Affect at the discretion of the content maker. Content Creators can charge cash, Community Credits, or a combination of both. Content Creators collect Community Credits and use them to redeem services directly from Post Affect, while fans and other community members spend Community Credits on content and services directly from Content Creators.

A cashless experience for some users on Post Affect will almost always result in and double as a unique marketing experience that incentivizes and leverages your product and turns key fans into Brand Ambassadors, mobilizing a digital street team with 24/7 access to your products. Building a diversified product showcase on Post Affect allows your business to tap into the various dormant online customers whose needs often go unmet. Your digital products on Post Affect can reach past traditional marketing and unlock potential fans, transforming undiscovered fans into engaged community.

Marketing as a Tool

Post Affect is great for marketing whether you are fully integrated within the Post Affect Platform or use some of the services to amplify your brand presence on the entire web. Marketing your product across multiple channels and supporting your content with published articles will help redefine your SEO (search engine optimization) which in turn creates a new access point for consumers across the world. Since the internet is 24/7, we decided that as a Software as a Service — connected to the internet 24/7 — we should provide a communication piece that leverages a D-2-C approach to the world. Post Affect allows you to publish your products and your stories to the world in seconds, gaining access to a fast moving ocean of people searching the internet for new and engaging information.

Brand Ambassadors

Engaging with the outside world and overall public is definitely an underrated task that can easily divide your company into separate departments. With Brand Ambassadors, you have less to worry about as you delegate the very time consuming task of daily marketing and keeping up with hot times to upload to the internet when paying customers are scrolling. This is not only a skill, but its a talent to understand what to say, when to say, and how to get it across to people. At your fingertips, you now have access to a prolific group of Brand Ambassadors on Post Affect, ready to engage your potential clientele and woo them with your spectacular product. You can invite your top fans to your Brand Ambassador team and keep up with their analytics via customized links for your Brand Ambassador team. Seeing your team thrive from afar is outstanding, but should you want to invite your top performing ambassadors to you team, the opportunity is available to you; you can offer your ambassadors a position on your team with a paid position, salary, temp position, internship, etc. The way you develop your company on Post Affect is to your company’s discretion (and, of course, following the ToS).

Starting a Brand Ambassador Program

Begin with what you’re looking for in a digital sales team. Detail your expectations and make them simple. Having a Brand Ambassador team means creating a temporary dream team roster of enthusiastic content creators and content curators. You will lead them to a group success and decide to organize them again on the same terms, or try with another group and keep a fresh team of Brand Ambassadors. You are required to create a transparent and fair Terms of Service for your Brand Ambassador Program. The Brand Ambassadors on Post Affect are qualified and verified by Post Affect’s Terms of Service, so you can trust that you have a level headed team of eager creatives. Just like every other aspect of Post Affect, we encourage an open and honest delivery and we are confident that this is the best policy going into the future.

We pride ourselves on being a Social Impact based Agency, and combining Social Media and Marketing, we’re also a Social Impact Entertainment company. Our morals and ethics are throughout the DNA of this company and our parent company Cyber Phonk Industries, LLC. Should you have any questions about any aspect of Post Affect, please reach out to the Admin directly on Post Affect, get in touch via our Twitter @PostAffect for Troubleshooting, or leave a comment on this article.